Bloomberg
Bloomberg is a global financial and media company serving professionals across business, finance, and technology.
As part of a larger kit series, I worked on a new-parent kit designed to celebrate employees welcoming a new addition. Custom graphics and messaging reimagined the Bloomberg brand in a playful, baby-focused way.
MY ROLE
Senior Designer
TEAM
Art Director: Andra Larsen
Designer: Christine Wadden
AGENCY
HALO Branded Solutions
Brand Adaptation · Illustration · Graphic Design · Product Design
THE ASK
Show how Bloomberg’s brand could extend into employee merchandise, balancing its bold visual identity with the polish expected of a global financial and technology company.
THE SOLUTION
For the new parent collection, I leaned into Bloomberg’s more playful side, translating its graphic language into a baby kit filled with clever, unexpected brand moments.
THE RESULT
The collection was developed as one of several concepts within a larger employee merchandise RFP, alongside evergreen, seasonal and pet-focused collections.
