Voodoo Doughnut is a cult-favorite doughnut shop known for bold flavors, pink boxes, and a proudly weird personality, with locations across the U.S.

I led a small team of designers to create a capsule collection of around 100 merch products for their online store. The work pulls from their colorful brand and over-the-top flavors, with the goal of making things that feel fun, unexpected, and worth smiling about - for employees and fans alike.

This project is concept work and is copywritten by HALO Branded Solutions.

Art Direction · Illustration · Pattern Design · Merchandising