Voodoo Doughnut is a cult-favorite doughnut shop known for bold flavors, pink boxes, and a proudly weird personality, with locations across the U.S.

I led a small team of designers to create a capsule collection of around 100 merch products for their online store. The work pulls from their colorful brand and over-the-top flavors, with the goal of making things that feel fun, unexpected, and worth smiling about—for employees and fans alike.

This project is concept work and is copywritten by HALO Branded Solutions.

Art Direction · Illustration · Pattern Design · Merchandising