Voodoo Doughnut
Voodoo Doughnut is a cult-favorite doughnut shop known for bold flavors, pink boxes, and a proudly weird personality, with locations across the U.S.
I led a small team of designers to create a capsule collection of around 100 merch products for their online store. The work pulls from their colorful brand and over-the-top flavors, with the goal of making things that feel fun, unexpected, and worth smiling about - for employees and fans alike.
MY ROLE
Creative Lead, Art Direction & Design
TEAM
Creative Director: Jessie Orvidas
Designers: Brittany Buesing & Zach Hoffner
AGENCY
HALO Branded Solutions
Art Direction · Illustration · Pattern Design · Merchandising
THE ASK
Help Voodoo Doughnut expand its retail merchandise as the brand grew nationally, without losing the quirky personality that made it a cult favorite.
THE SOLUTION
We developed two distinct collections: one reimagined existing brand assets, while the other turned Voodoo’s wildly inventive doughnuts into playful, colorful characters and custom artwork.
THE RESULT
The creative was well received, though Voodoo ultimately selected a smaller local vendor for the business.
